Kevin Murphy Super.Goo

Strong Hold That Does Not Show Up Like a Helmet

Kevin Murphy Super.Goo is a styling gel that gives you serious hold without the stiffness, flaking, or wet-look shine that most gels leave behind. It is the go-to for anyone who needs their style to actually stay in place through the day but does not want their hair to look or feel like it is shellacked. Works on straight, wavy, and curly hair.

Best For

• Hair that needs strong hold throughout the day
• Curly or wavy hair needing definition and hold together
• Slicked-back or sculpted styles
• Anyone who has given up on gels because of flaking or stiffness

What It Helps With

Kevin Murphy Super.Goo gives firm hold while still letting hair feel like hair. The formula controls frizz and flyaways while locking in your style shape. It works for everything from sleek blowouts to defined curl sets, making it more versatile than most gels that do one thing well and fall apart in other situations.

Why Clients Love It

Clients who have always avoided gel come back to Kevin Murphy Super.Goo because it does not behave like the gels they remember. No white flakes, no crunchy finish, no greasy feeling at the end of the day. It holds all day and still looks intentional hours later, which is what people actually need from a styling product.

How to Use

Apply to damp or wet hair and distribute evenly from roots to ends. Style as desired and let air dry or blow dry. For curly hair, scrunch into soaking wet hair and diffuse. Scrunch out any cast once fully dry for soft, defined curls with hold.

Pro Tip From Our Stylists

For the sleekest finish on straight styles, apply Kevin Murphy Super.Goo to damp hair and blow dry immediately with a round brush or paddle brush. Applying it to hair that is too wet can dilute the hold; damp (not dripping) is the sweet spot.

Frequently Asked Questions

Does it flake?
No. Kevin Murphy Super.Goo is specifically formulated to avoid the white flaking that plagues standard alcohol-based gels.

Is the finish shiny or matte?
It gives a natural, semi-sheen finish. Not the wet-gel look, not completely matte. Just a clean, polished result.

Can I use it on curly hair?
Yes. Many curly-haired clients use it to set their curl cast, then scrunch it out once dry for soft, defined curls with serious hold underneath.

Does it work for sleek styles?
Absolutely. It is great for slicked-back styles, sleek ponytails, and sculpted shapes that need to stay in place.

Is it safe for color-treated hair?
Yes. Kevin Murphy formulates without sulfates or parabens, safe for color-treated hair.

How do I remove it?
Regular shampooing removes it completely. No stripping shampoo needed.