I Create Hold

Hold That Lasts Without Harming Your Hair

I Create Hold is for anyone who needs their style to stay put through a full day but does not want to coat their hair in chemicals to make that happen. This medium-to-firm hold gel from Innersense uses plant-based ingredients to grip the style without leaving buildup, flakes, or that stiff shellac feeling. Clean beauty and real hold in the same bottle. It actually exists.

Best For

• Styles that need to hold all day without touching up
• Curly or wavy hair needing firm definition and frizz control
• Slicked-back or sculpted styles
• Anyone who wants a clean beauty gel with real hold
• Color-treated hair needing hold without harsh ingredients

What It Helps With

I Create Hold gives firm grip for styles that need to last, while the organic formula makes it gentler on your scalp and strands than most conventional gels. It controls frizz, defines texture, and holds everything in place without the white flaking or brittle crunch that cheaper gels leave behind. Rinses out cleanly with regular shampooing.

Why Clients Love It

Clients who want a gel that performs but are also particular about clean ingredients find I Create Hold to be one of the only options that actually delivers both. The hold is real, not "clean beauty real" where you have to use so much product to get any grip that you end up with buildup. Just a normal amount of product gives you a full day of hold without compromise.

How to Use

Apply to damp or wet hair and distribute evenly from roots to ends. Style as desired. For curly hair, scrunch into soaking wet hair and diffuse or air dry. Scrunch out any cast once hair is fully dry. For straight styles, blow dry immediately after applying for best results.

Pro Tip From Our Stylists

For the best curl definition, apply I Create Hold on top of a leave-in conditioner while hair is soaking wet. The layering keeps curls moisturized under the hold so they stay soft even with a firm gel cast.

Frequently Asked Questions

Does it flake?
No. The plant-based formula does not produce the white flaking that alcohol-heavy conventional gels do.

What level of hold does it give?
Medium to firm. It is stronger than a cream or mousse but not as rigid as a maximum-hold lacquer.

Can I use it on curly hair?
Yes. It is great for curly hair. Apply on soaking wet hair and scrunch out the cast once dry for defined, soft curls with serious hold.

Is it safe for color-treated hair?
Yes. Innersense is free from sulfates, parabens, and harsh chemicals, making it color-safe.

How do I remove it?
Rinses out completely with regular shampooing. No clarifying shampoo needed.

Can I layer it with other products?
Yes. A leave-in conditioner underneath gives extra moisture and softness under the hold.

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