Kevin Murphy Hydrate Me Masque

One Mask. One Week. A Whole Different Hair Story.

If you have ever wondered why your hair feels incredible right after a salon appointment and then slowly loses that magic over the next few days, the answer is deep conditioning. The Kevin Murphy Hydrate Me Masque is what we use in the salon to reset dry, damaged, or overworked hair, and it is the at-home treatment that comes closest to replicating that experience. Once a week is all it takes.

Best For

• Dry, damaged, or over-processed hair
• Hair that feels rough, brittle, or breaks easily
• Anyone who heat-styles frequently
• Curly or coarse hair that needs regular deep conditioning

What It Helps With

Deep dehydration, brittleness, breakage, and lack of shine. The Kevin Murphy Hydrate Me Masque goes deeper than a regular conditioner. It is designed to penetrate the hair and restore moisture from within, not just coat the surface. You will feel the difference in how your hair moves, detangles, and behaves after just one use. Used weekly, it is one of the best things you can do to maintain healthy hair between salon visits.

Why Clients Love It

The texture transformation. Hair that was crispy and rough feels genuinely soft after using this, not just in the moment but after you dry it and style it too. A lot of clients start using this as a weekly ritual and then cannot imagine their routine without it. We hear things like "I thought I needed a haircut. Turns out I just needed this masque." And often, that is exactly right. A good deep conditioning treatment can buy you extra weeks of healthy hair before you need a trim.

How to Use

Use once a week in place of your regular conditioner. After shampooing, apply generously to damp hair from mid-lengths to ends. Comb through and let it sit for at least 5 to 10 minutes. For maximum results, wrap hair in a warm towel while it sits. The heat helps the treatment absorb deeper. Rinse thoroughly when done.

Pro Tip From Our Stylists

Apply the masque before you do anything else in the shower and let it work while you finish up. The longer it sits, the more moisture it delivers. If your hair is really thirsty, apply it before your shower, wrap in a towel or shower cap, and leave it on for 30 minutes before rinsing. Your hair will thank you.

Frequently Asked Questions

How often should I use it?
Once a week is the sweet spot for most people. If your hair is extremely dry or damaged, twice a week is fine until things improve.

Can I use it every day instead of conditioner?
You can, but it is not necessary. Using heavy conditioning treatments too frequently can make fine hair feel weighed down. For daily conditioning, stick with Kevin Murphy Hydrate Me Rinse and save the masque for your weekly treatment.

Is it safe for color-treated hair?
Yes, and it is especially great for color-treated hair, which tends to be more porous and dehydrated. Regular use actually helps color last longer.

What if I have fine hair?
Apply from ear level down, avoid the roots entirely, and rinse very thoroughly. The masque works beautifully for fine hair as long as it is applied strategically and rinsed clean.

Can I use this on curly hair?
Yes. Some curly hair types use the Kevin Murphy Hydrate Me Masque weekly as their main conditioning step. It works beautifully as a deep treatment before styling.