Kevin Murphy Re.Store

When Your Hair Needs More Than Just Cleansing

Kevin Murphy Re.Store is a reparative shampoo designed for hair that has been through a lot. Heat damage, chemical processing, over-coloring, bleaching, or just years of wear and tear — whatever the cause, Kevin Murphy Re.Store works while it cleanses to begin rebuilding hair from the outside in. If your hair is breaking, feeling gummy when wet, or simply does not have the strength it used to, this is the shampoo we reach for.

Best For

• Heat-damaged hair from frequent flat iron or blow dryer use
• Chemically processed, bleached, or over-colored hair
• Hair that breaks easily, feels gummy when wet, or has visible split ends
• Anyone whose hair has lost its elasticity and resilience

What It Helps With

Breakage, brittleness, gummy or mushy texture when wet, split ends, and overall weakness. Kevin Murphy Re.Store contains strengthening proteins and conditioning agents that begin working during the wash to reinforce the hair structure. Over time and with consistent use, hair starts to behave more like it used to before the damage — stronger, more elastic, and less prone to breaking.

Why Clients Love It

The difference in how their hair behaves when wet. Damaged hair often feels mushy, stretchy, or falls apart when wet, which is a sign of compromised protein structure. Clients who switch to Kevin Murphy Re.Store notice within a few weeks that their wet hair starts to feel more normal again. Then the dry hair improvements follow. Less breakage, less snapping, more shine, more length retention. For clients trying to grow out damaged hair, this is one of the most important changes they can make.

How to Use

Apply to wet hair and massage from scalp through lengths. Rinse thoroughly. For best results, follow with a reparative conditioner or weekly masque. Use consistently as your everyday shampoo until your hair's strength improves.

Pro Tip From Our Stylists

Protein and moisture work together to repair damaged hair. Kevin Murphy Re.Store helps with protein replenishment, but make sure you are also deep conditioning regularly. Alternating Kevin Murphy Re.Store with a moisture-focused shampoo like Kevin Murphy Hydrate Me Wash and using the Kevin Murphy Hydrate Me Masque weekly is one of our go-to repair protocols for clients rebuilding compromised hair.

Frequently Asked Questions

Is this sulfate-free?
Yes, free of sulfates and parabens.

What is the difference between this and Hydrate Me Wash?
Kevin Murphy Hydrate Me Wash focuses on moisture for hair that is dry but not necessarily damaged. Kevin Murphy Re.Store focuses on repair for hair that is structurally compromised from heat, chemicals, or processing. If your hair is both dry and damaged, you might rotate between the two.

Is it safe for color-treated hair?
Yes, color-safe and especially helpful for hair that has been damaged by coloring or lightening.

How long before I see results?
Most clients notice improved texture within 2 to 4 weeks of consistent use. Significant repair takes time, but the process starts from the very first wash.